Brand identity / Brand guidelines / Print design / Product design / Website design

2020 — 22

Brand creation and development

Napier have gone from startup to recognised market leader in the last few years. Providing next-generation technology that combats anti-money laundering and financial crime to the financial sector requires a brand identity and personality that delicately balances new world tech and old world authority.

Napier’s tech takes the fight back to the dark side of illegal online financial transactions.

It’s in Disrupts DNA to produce kick-ass results.

For their tone of voice, they needed to portray an image of authenticity and maturitywith confidence to generate a real buzz around marketing approaches for brands.

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The target audience for Disrupt was Marketing Directors, CMOs, CEOs, CFOs, CTOs, GenZ, Influencers etc.

Likely the majority of site visitors will be the decision makers when searching to shortlist marketing agencies while mainting a current, grown-up but not grown old, authentic, influential set of brand values.

An energetic yet assured brand identity applied across the full spectrum of digital and print marketing collateral that punches hard in it’s marketplace. Bang.

Brand creation and development

Napier’s tech takes the fight back to the dark side of illegal online financial transactions.

An energetic yet assured brand identity applied across the full spectrum of digital and print marketing collateral that punches hard in it’s marketplace. Bang.

Projects

Bang

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